Let’s be honest.

If you’re writing trucking business and you don’t have strong carrier relationships, you’re limited.

You can only quote what you have access to.

And when it comes to building credibility in the trucking space, a Great West insurance appointment carries weight.

Motor carriers know the name. Fleet owners recognize it. Producers respect it.

But getting appointed isn’t automatic.

You have to earn it.

What Is a Great West Insurance Appointment?

A Great West insurance appointment means your agency is authorized to quote and bind trucking insurance policies with Great West Casualty Company.

This gives you access to:

• Long-haul trucking programs
• Regional fleets
• Specialized transportation risks
• Strong claims infrastructure
• Risk management resources

In short, it positions your agency as a serious player in commercial trucking.

Why Agencies Want a Great West Insurance Appointment

There are hundreds of trucking carriers.

But not all of them carry the same reputation.

Great West is known for:

• Financial strength
• Deep trucking specialization
• Consistent underwriting
• Long-term fleet relationships

When you tell a trucking prospect you can quote with Great West, it increases trust instantly.

That matters in a competitive market.

Minimum Requirements to Get Appointed

While exact requirements vary by territory, here’s what carriers like Great West typically look for:

1. Proven Trucking Production

They want to see that you already write commercial truck insurance.

If you have little to no trucking experience, approval becomes difficult.

2. Strong Loss Ratios

Carriers care about profitability.

If your existing book shows heavy losses, that’s a red flag.

3. Agency Stability

They’ll look at:

• Years in business
• Licensing
• E&O coverage
• Volume of premium

New agencies can get appointed — but established production helps.

4. Market Need

Carriers evaluate whether your territory already has enough appointed agents.

If the area is saturated, approval becomes harder.

Step-by-Step: How to Get a Great West Insurance Appointment

Here’s the process broken down clearly.

Step 1: Strengthen Your Trucking Book

Before applying, make sure you can show:

• Active trucking accounts
• Premium volume
• Clean underwriting submissions
• Organized processes

Carriers don’t want to train you from scratch.

They want partners.

Step 2: Prepare Your Agency Profile

Have the following ready:

• Agency overview
• Current trucking premium volume
• Loss runs
• Producer experience
• Growth plan

Be prepared to explain why you want the appointment and how you’ll grow it.

Step 3: Contact a Marketing Rep or Regional Office

Most carriers have regional marketing representatives.

Reach out professionally and directly.

Be concise. Be prepared. Be transparent.

If you have mutual relationships or MGA connections, leverage them.

Step 4: Be Patient but Persistent

Carrier appointments can take weeks or months.

Underwriting reviews your book carefully.

Follow up respectfully — not aggressively.

Common Reasons Agencies Get Declined

Let’s talk about reality.

Here’s why some agencies don’t get approved:

• No existing trucking volume
• Poor loss ratios
• Overpromising production
• Weak submissions
• Territory already saturated

If you get declined, ask for feedback.

Sometimes it’s not a “no.”

It’s a “not yet.”

How to Increase Your Approval Odds

Here’s what actually helps:

Focus on a Niche

Instead of “we write trucking,” say:

• We specialize in owner-operators
• We focus on regional fleets under 20 units
• We target specific commodities

Specific positioning shows strategy.

Improve Submission Quality

Carriers love clean, complete submissions.

Missing data slows everything down.

Professional submissions build trust fast.

Demonstrate Growth Potential

Carriers want growth partners.

Show them:

• Your lead strategy
• Marketing systems
• Producer pipeline
• Projected premium goals

If you can show how you’ll feed the appointment, your odds improve.

Do You Need Direct Appointment or Can You Use an MGA?

If you’re new to trucking, working through an MGA can be a smart move.

It allows you to:

• Access markets
• Build production history
• Improve underwriting knowledge

Then, once you prove performance, you can pursue direct appointments.

Sometimes that path is faster.

Is a Great West Insurance Appointment Worth It?

If you’re serious about trucking, yes.

But only if you have the infrastructure to support it.

Appointments are not trophies.

They are responsibilities.

Carriers expect consistent production and disciplined underwriting.

If you’re prepared, it can elevate your agency.

If you’re not, it can strain relationships.

FAQ: Great West Insurance Appointment

How do I get a Great West insurance appointment?

You typically need existing trucking production, strong loss ratios, agency stability, and a clear growth plan. Contact a regional marketing representative to begin the process.

Is it hard to get appointed with Great West?

It can be competitive, especially in saturated territories. Agencies with established trucking books have higher approval odds.

Can a new agency get a Great West insurance appointment?

It’s possible but challenging. Building trucking production through MGAs first may improve your chances.

How long does the appointment process take?

It varies by region and underwriting review, but it can take several weeks to a few months.

What’s Next?

Getting a carrier appointment is only half the battle.

The real question is:

Do you have enough qualified trucking leads to justify it?

Many agencies secure strong markets — but don’t have the marketing systems to feed them.

That’s where growth stalls.

Our lead generation service focuses specifically on commercial trucking insurance agencies looking to scale. We help you:

• Generate consistent trucking quote requests
• Increase premium volume
• Improve carrier relationships
• Support appointment negotiations with real production

If you’re serious about building a strong trucking book — not just collecting appointments — connect with a rep and explore your next steps.

Markets matter.

But volume matters more.