If you write trucking business, you already know the name.

Great West has built a strong reputation in:

• Fleet trucking insurance
• Long-haul operations
• Specialized trucking risks
• Safety-focused programs

Having access to a Great West appointment gives your agency:

• Market credibility
• Competitive product options
• Strong underwriting support
• Access to larger fleet accounts

But here’s the reality.

They don’t appoint just anyone.

What Is a Great West Insurance Appointment?

A Great West Insurance appointment allows your agency to submit, quote, and bind trucking risks directly with the carrier.

However, appointments are based on:

• Production history
• Loss ratios
• Trucking specialization
• Geographic footprint
• Book profitability

Carriers like Great West look for partners — not just producers chasing commission.

How to Get Appointed With Great West Insurance

Let’s break this down clearly.

1. Specialize in Commercial Trucking Insurance

Generalist agencies rarely get approved.

Great West focuses heavily on trucking. They want agencies that:

• Understand DOT compliance
• Know driver qualification standards
• Can explain radius and commodity classifications
• Properly screen risks

If trucking is just a side niche for you, that’s a red flag.

2. Show Profitable Loss Ratios

This is huge.

Before offering a Great West Insurance appointment, underwriters review:

• 3–5 year loss history
• Claims frequency
• New venture performance
• Risk selection quality

If your trucking book consistently loses money, approval becomes difficult.

Strong agencies maintain:

• Clean underwriting standards
• Controlled new venture intake
• Safety education for clients

Profitability opens doors.

3. Demonstrate Consistent Production Volume

Carriers want growth partners.

You don’t need a massive book, but you do need:

• A clear trucking growth strategy
• Consistent monthly submissions
• Defined marketing channels

If you can show how you generate steady trucking insurance leads, you become more attractive.

Which brings us to something critical.

Why High-Quality Trucking Insurance Leads Matter

Many agencies focus only on getting appointed.

But here’s the bigger picture:

If you don’t have strong lead flow, even the best carrier appointment won’t help.

Worse, low-quality leads can damage your loss ratio.

There’s a major difference between:

• Random shared leads
• Price shoppers
• High-risk last-minute accounts

And:

• Qualified fleet operators
• Owner-operators with clean records
• Growth-focused trucking companies

High-quality trucking insurance leads lead to:

• Higher closing ratios
• Better client retention
• Stronger underwriting performance
• Healthier carrier relationships

Quality > Quantity. Every time.

How Better Leads Improve Your Closing Ratio

Your closing ratio is directly tied to lead quality.

If you’re closing:

• 8–10% → You likely have poor targeting
• 15–20% → Decent but room to improve
• 25%+ → You’re working strong leads

High-intent trucking insurance leads typically:

• Are actively shopping
• Have complete documentation
• Understand pricing ranges
• Respond quickly

When your closing ratio improves, two things happen:

1. Revenue grows faster
2. Carriers trust you more

That second point is huge for maintaining a Great West appointment.

Steps to Increase Approval Chances With Great West

Here’s a practical roadmap:

Strengthen Your Book

• Review and clean up high-loss accounts
• Remove consistently unprofitable risks
• Tighten underwriting intake

Build a Trucking-Focused Brand

• Publish trucking insurance content
• Position yourself as a niche expert
• Train producers on trucking-specific risks

Improve Lead Quality

• Invest in exclusive trucking leads
• Target specific fleet sizes
• Avoid mass shared lead vendors

Communicate With Carrier Reps

• Meet regional marketing reps
• Share your growth plan
• Demonstrate underwriting discipline

Carriers appoint agencies that look stable and strategic.

Common Mistakes Agencies Make

Avoid these if you want a Great West Insurance appointment:

• Submitting every risk just to hit volume
• Ignoring loss ratio trends
• Relying only on low-quality online leads
• Failing to specialize
• Waiting until you “need a market” to build the relationship

Appointments are built over time — not overnight.

What Happens After You Get Appointed?

Getting the appointment is step one.

Keeping it is step two.

To maintain a strong relationship:

• Monitor your book quarterly
• Maintain underwriting discipline
• Communicate with marketing reps
• Protect your loss ratio

Carriers reward consistency.

The Bigger Picture: Carriers + Quality Leads = Real Growth

Let’s be honest.

The agencies scaling fastest right now have:

• Strong carrier partnerships
• Consistent high-quality trucking insurance leads
• Tight underwriting processes
• Fast response systems

You can’t rely only on carrier access.

And you can’t rely only on marketing.

You need both.

What’s Next?

If you’re serious about getting appointed with Great West Insurance and increasing your closing ratio, start by evaluating your pipeline.

Ask yourself:

• Are my leads exclusive or shared?
• What’s my true closing percentage?
• Am I attracting profitable trucking accounts?

Our trucking insurance lead program is built specifically to help agencies improve closing ratios while protecting carrier relationships. We focus on qualified trucking prospects — not junk leads.

If you want stronger submissions, better placement opportunities, and more stable growth, the next step is simple.

Connect with a representative to learn how our lead system can support your trucking production goals.

FAQ: Great West Insurance Appointment

What is a Great West Insurance appointment?

A Great West Insurance appointment allows your agency to submit and bind trucking policies directly with Great West Casualty Company.

How do you qualify for a Great West Insurance appointment?

You need consistent trucking production, strong loss ratios, specialization in commercial trucking insurance, and a profitable book of business.

Does Great West require a minimum premium volume?

Production expectations vary by region, but carriers typically look for consistent growth potential and underwriting discipline.

Why do high-quality trucking insurance leads matter for appointments?

High-quality leads improve closing ratios and protect loss ratios, which makes your agency more attractive to carriers like Great West.