Produce season is an exciting time for the trucking industry, particularly for those who specialize in refrigerated freight, or "reefer" units. In this blog post, we will discuss everything you need to know about produce season for reefer units, including what it is, when it occurs, and how to prepare for it.

What is Produce Season?

Produce season refers to the time of year when fresh fruits and vegetables are harvested and transported from farms to various distribution centers and retailers across the country. During this time, the demand for reefer units increases as these perishable goods must be transported at a controlled temperature to maintain their freshness and quality.

When Does Produce Season Occur?

The timing of produce season varies depending on the type of produce and location. In general, however, produce season typically occurs from late spring through early fall, with the peak occurring in June and July.

How to Prepare for Produce Season

Produce season can be a lucrative time for truckers who specialize in reefer units, but it also comes with its challenges. Here are some tips to help you prepare for produce season:

1. Stay informed: Keep up-to-date on the latest produce season trends and forecasts to help you plan your routes and loads.
2. Build relationships with shippers: Build strong relationships with shippers who specialize in produce to increase your chances of securing profitable loads.
3. Ensure proper equipment maintenance: Make sure that your reefer unit is properly maintained and serviced to avoid any breakdowns or malfunctions during transport.
4. Be prepared for capacity constraints: During peak produce season, there may be a shortage of available reefer units. Be prepared to adjust your rates and be flexible in your load selection.
5. Stay compliant with regulations: Be aware of regulations related to the transportation of produce, including temperature control and food safety guidelines.



Produce season is an important time for the trucking industry, particularly for those who specialize in reefer units. By staying informed, building strong relationships with shippers, maintaining proper equipment, and being prepared for capacity constraints, you can take advantage of the opportunities presented by produce season and maximize your profits. Remember to stay compliant with regulations and prioritize safety in all of your transportation efforts.